Snapshot
BLUF: The Trump administration’s OneGov strategy and “Commercial First” executive order make GSA MAS the premier gateway for federal contracting.
Relevance: For MAS contractors, this means more visibility, faster awards, and fewer compliance hurdles. For those not yet on MAS, the stakes—and opportunities—have never been higher.
Action: If you hold a MAS contract, lean into standardization, OEM partnerships, and clear value messaging. If you don’t, now is the time to onboard and align with federal buying priorities.
Introduction
The federal market landscape is changing … Fast!
The Trump administration has made government procurement a top strategic focus, redirecting funding, reshaping priorities, and fundamentally altering how contracts are awarded. At the heart of these shifts is a desire to modernize how the government buys, reduce inefficiencies, and better leverage private-sector innovation.
With the Trump administration sharpening its focus in these areas, two key moves stand out:
- GSA’s OneGov Strategy, which is streamlining how agencies buy everything from software to infrastructure.
- The “Ensuring Commercial, Cost-Effective Solutions in Federal Contracts” Executive Order, which prioritizes commercial products and services across government.
For businesses already on the GSA Multiple Award Schedule (MAS), or in a position to onboard, this is great news! These changes place GSA MAS as one of the premier gateways for doing business with the government.
What’s Happening
OneGov: Centralized, Smarter Government Buying
GSA’s OneGov initiative, launched in April 2025, marks a bold pivot in procurement. It centralizes IT and infrastructure purchasing under GSA’s leadership, giving agencies access to pre-vetted solutions, better pricing, and stronger cybersecurity protections.
Already delivering big wins with programs like GMAS and discounted Google Workspace licensing, OneGov is expanding to hardware, networks, and other critical solutions. That means if your products or services are on a GSA MAS contract, you are front and center in the new procurement playbook.
Executive Order: Commercial First. Period.
In the same month, the administration issued a bold directive: federal agencies must use commercial products and services unless they can prove a better alternative exists. Agencies now have 60 days to justify any non-commercial acquisitions.
This directive reinforces the role of GSA MAS, a catalog of pre-approved commercial solutions, as the fastest, easiest, and most compliant way to buy.
What This Means for GSA MAS Holders
You are no longer just one of many options. You are the default!
Here is how these changes directly benefit MAS contractors:
- More visibility and faster contracting through preferred GSA pathways.
- Less red tape: OneGov and commercial mandates mean fewer custom terms and more standard contracts.
- Better margins with direct OEM relationships and defined pricing structures.
It is a win across the board for companies positioned to deliver quality commercial solutions.
Why Now Is the Time to Get on MAS
If you are thinking about joining GSA MAS, here is why now is the perfect time:
- You are aligned with federal strategy; commercial, cost-effective, and compliant.
- Agencies are under pressure to buy quickly and justify decisions. MAS gives them a fast, safe, and vetted path.
- You will stand out in a crowded marketplace. Early adopters of OneGov contracts are reaping the rewards.
How to Get the Most Out of Your GSA MAS
Whether you are new to MAS or looking to onboard on this platform of growth, here is how to maximize your success:
- Prove You are Commercial
Prepare airtight market research and pricing justification. Agencies are under scrutiny, and your offer should be easy to approve. - Lean Into Standards
GSA is standardizing contract terms. The more you align with those terms, the faster you get awarded. - Lock in OEM Partnerships
The new model favors vendors who work directly with manufacturers. If you are a reseller, strong partnerships are now essential. - Show Your Value
Be clear about your cybersecurity posture, cost-savings, and scalability. This is not just about what you sell, it is about why you are the best fit under the new rules.
How Agility Can Help You Win
Agility Development Group has been tracking this shift since day one. We are ready to help you capitalize on it.
- Stay Ahead of the Curve
We decode policy shifts and translate them into winning strategies, before your competitors even notice the change. - Determine Eligibility
Not sure if GSA MAS is right for your business? We can assess your eligibility and prepare you for the onboarding process. - Get Proposal-Ready
We help you build a polished, GSA-friendly offer that clears every compliance hurdle. - Win Faster
From pricing to packaging to positioning, we streamline your GSA journey and help you land more deals.
This administration’s procurement policies are not just about cutting costs; they are about buying smarter, faster, and better. GSA MAS is the tool agencies are encouraged to use.
Whether you are already on MAS or trying to get there, Agility can help you turn these policy shifts into profit.